The Conservation and Research Foundation is pleased to have supported a new initiative at the Rocky Mountain Institute that is culminating in a book to be released later this year called Reinventing Fire: Bold Business Solutions for the New Energy Era. Reinventing Fire has been an Institute-wide effort to create an integrated vision of a carbon-free economy and the pathway to achieve it, and has been structured around four main areas: electricity, transportation, buildings, and industry. The initiative is developing a set of pathways toward an ambitious but pragmatic energy transition led by business for profit and supported by novel public policy.

Reinventing Fire’s research phase had two main objectives: 1) to investigate the technical and economic feasibility of achieving at least an 80-percent reduction in total fossil fuel use below 1990 levels by 2050 and elimination of all oil and coal combustion, while sustaining or improving supply reliability, energy security, economic growth, and prosperity; and 2) to derive and illuminate the implications for the U.S. energy system over that period, especially the next five years.  The resulting book (and supporting web site to be released simultaneously) is described on Amazon.com as follows:

Imagine fuel without fear. No climate change. No oil spills, no dead coalminers, no dirty air, no devastated lands, no lost wildlife. No energy poverty. No oil-fed wars, tyrannies, or terrorists. No leaking nuclear wastes or spreading nuclear weapons. Nothing to run out. Nothing to cut off. Nothing to worry about. Just energy abundance, benign and affordable, for all, forever.

That richer, fairer, cooler, safer world is possible, practical, even profitable-because saving and replacing fossil fuels now works better and costs no more than buying and burning them. Reinventing Fire shows how business-motivated by profit, supported by civil society, sped by smart policy-can get the US completely off oil and coal by 2050, and later beyond natural gas as well.

Authored by a world leader on energy and innovation, the book maps a robust path for integrating real, here-and-now, comprehensive energy solutions in four industries-transportation, buildings, electricity, and manufacturing-melding radically efficient energy use with reliable, secure, renewable energy supplies.Popular in tone and rooted in applied hope, Reinventing Fire shows how smart businesses are creating a potent, global, market-driven, and explosively growing movement to defossilize fuels. It points readers to trillions in savings over the next 40 years, and trillions more in new business opportunities. Whether you care most about national security, or jobs and competitive advantage, or climate and environment, this major contribution by world leaders in energy innovation offers startling innovations will support your values, inspire your support, and transform your sense of possibility.Pragmatic citizens today are more interested in outcomes than motives. Reinventing Fire answers this trans-ideological call. Whether you care most about national security, or jobs and competitive advantage, or climate and environment, its startling innovations will support your values, inspire your support, and transform your sense of possibility.

This peer-reviewed “grand synthesis” shows how the U.S. in 2050 could need no oil, coal, or nuclear energy to run a 158% bigger economy, $5 trillion cheaper (not counting externalities), with the transition led by business for durable advantage and requiring no Act of Congress.

For more information on pre-ordering the book, see the Amazon.com book site.

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